For digital publishers, pushers of this information, it is easy to overload the cognitive load with their UI/UX. This means the processing power of the brain is still limited in very specific ways.
It is more than we were ever evolved to process. The information age gives us access to more data, images, whole waves of information. The effort required to process this is known as the ‘ cognitive load’ and is hardwired to the success of your UI/UX. This decision has to take into account the value of many different propositions, headlines, colors, and images. Open a publisher website or app and you are confronted with a decision on which content to view. Your brain has a defined method of how to process complex information.
Why our brains rebel against overloaded UIs
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